Monday, December 8, 2008

Best SEO Tricks

A question often asked of SEO experts, is what is The Best SEO trick, or the best seo tactic, or the best seo tip - the fact is though there is no best trick or tactic, but there IS, I believe, a best SEO strategy.

The best SEO strategy in my opinion, and experience - is a holistic white hat SEO strategy.

The dictionary definition of holistic is:

"of, concerned with, or dealing with wholes or integrated systems rather than with their parts"

Holistic SEO simply means that you work on everything, the whole system - not just parts.

Many people involved in SEO, do not work in this manner - it's not uncommon at all to find a website that has had a lot of SEO work done in parts, but the website isn't doing nearly as well as it should be due to very important parts being completely missed out.

It's very common to find websites which suffer from one of the following :

* Great on page & off page SEO done - but keyword research not done, as a result the website is concentrating on completely the wrong keywords, and therefore ranking for keywords which do not bring targeted traffic.
* Great offpage SEO, plently of backlinks - but complete lack of relevant content
* Great keyword research done, good on page SEO - but no off page SEO, no backlinks, and therefore very little traffic apart from small amounts of traffic coming from keywords which have very little competition.

The best results come from SEO when done in a holistic way - paying plenty of attention to all area's, keyword research, on page, and off page. So to conclude, the best seo strategy is not a tactic or a trick, it is simply about paying attention to all of the important parts of SEO